Interactive composition
for Bernhard Willhelm Show XXL SS 2012



Composition : Dominik Emrich

Paris Motor Show

Great design delivered through innovation – Nissan is showcasing its bold approach in spectacular style at the 2012 Paris Motor Show. Showing the strength and depth of its highly successful range, Nissan is exhibiting an array of vehicles that offer an exciting glimpse at what the future holds for the brand.



Composition : Dominik Emrich
Production : DIGITAS France

La palette Bastet de Dior.

Dior sort une nouvelle gamme de palettes de maquillage imaginée par l’artiste Vincent Beaurin, baptisée Bastet, en hommage à la divinité égyptienne du même nom !



Composition : Dominik Emrich

Attention ! : DJ SET
for Bernhard Willhelm Show Women AW12/13


Set : Dominik Emrich
Voice : Vava Dudu

Link : The whole set on opening ceremony

Presse : I-D Magazine Online : "Tough"
Presse : Opening Ceremony : "couldn't have been a more perfect accompaniment"

Attention ! : DJ SET
for Bernhard Willhelm Show AW 2012



Set : Dominik Emrich

IBM Business Process Manager is a comprehensive BPM platform giving visibility and insight to manage business processes. It scales from an initial project to a full enterprise-wide program.


Composition : Dominik Emrich
Production : OgilvyOne Worldwide France

COSTUME NATIONAL

The FLASH

Direct link to vimeo



Composition : Camila Jorquiera, Dominik Emrich
Directed by : Clara Cullen

NISSAN Teana Full exploration Module. Interactive website.
Confidence, solid, contrast, advancement.
Playground for the bigger boys.

Link : direct to the official site


Composition : Dominik Emrich
Production : DIGITAS France

The premiere of a swiss fashion week:
Charles Vögele Fashion Days Zurich 2010 - Showtune for Aluar Balagan. For four days in November 2010 designers and international brands presented their collections on the runway.

Preview (Final):


Complete:


Composition : Dominik Emrich

The Juke - an outlook in 360°

Composition : Dominik Emrich
Production : DIGITAS France

Quashqai "Journey to Urban Proof" Opening Video / Introduction. Whatever an urban proofed journey might be - here it's more "back to the 90's".

Composition : Dominik Emrich
Production : DIGITAS France

Appropriate to the official trailer:
A soft awaking of the city. The Juke introduces himself.

Link : direct to the official site

This site won the FWA Award in the category "site of the day".
more


Composition : Dominik Emrich
Production : DIGITAS France

The Quashqai -
Akrylnumerik performance. The trailer presents 2 songs from the "Quashqai module".

Composition : Dominik Emrich
Production : Bellanopolis

Escadas desire to clearly seperate their sports series from their mainline was to express it keenly in itself - in a very peculiar and independent way of nightshade cultivated New Area beach fairy tale.

Composition : Dominik Emrich
Production : Colorstorm Holding

Eva Herzigova by Peter Lindbergh.

Escadas mainline was supposed to sparkle in a light which unites wideness, vitality, gravity, sexyness, freshness, energetics and of a gone with the wind feeling. Not least made for the strong, self-confident woman, who finds herself in Eva Herzigova.

Composition : Dominik Emrich
Production : Colorstorm Holding

Details - many little secrets - a mosaic let divine exotic.
Dior 's newest presentation of watch collection.

Composition : Dominik Emrich
By order of : DIOR

Geschrei ! Ja, aber flüsternd. Was ihr mir ins Ohr setzt wird intim. Gerade WENN du flüsterst.
Flüstern - eine Kopfhörer nahe Begegnung im Ton - war der Ursprung und mein eigener Anspruch an dieses sensuelle Projekt.

Komposition : Dominik Emrich
Produktion : DIGITAS France

The It Bag - a classic: classic of table magazines - to define itself as the bag, was an excellent staging what combined itself out of several deliberate confusion.

Komposition : Dominik Emrich
Produktion : DIGITAS France

Longchamp announces an international Christmas in a new blaze of colours and fairytale-like ornaments in glance. Even this couture house becomes part of a playful Parisian vitrine scenery at festive days. Précieux, joyeux and in modern robe.

Production : DIGITAS France
Composition : Dominik Emrich

A community page for women opened by spokesperson Juliette Binoche and Elsa Morante was meant to be a community of engaged women for health promotion and beneficial work all over the world. I decided to create a melancholy and hopeful mood as an image for the introduction.

Atmosphere:

Production : DIGITAS France
Composition : Dominik Emrich

The name of the fragrance is a reference to a feminist ad campaign that was launched by the brand in 2007 to promote images of successful women.

Personally, I loved that red curtain as an opening logo with spreading letters building the magnifique lettering. It reminded me of logo's by Disney, Buena Vista or even Constantin.

Production : DIGITAS France
Composition : Dominik Emrich

In form and content, the entrance menu holds the entire magnifique documentary together.

Same for the structure of the music.

There’s all secret in the color of red for providing a decent orchestral show event.

Production : DIGITAS France
Composition : Dominik Emrich

I accompanied the internal and external Magnifique campaigns for one year, so I was aware of the politics involved while doing specific musical choices for Lancôme's most important product revelation that year: the fragrance. It became a mixture of internal presentations and an official cinema clip by a co-company. One special request was to focus the music on the slowly moving perfume illustrations. Unfortunately this video changed its production company so this original music didn't become the official.
Majestic!

Lancôme goes men presenting itself as man machine. For the first time, as men’s brand.
Lancôme Men is the brand's new anti-ageing range specially formulated for men’s skin.
According to its spokesperson Clive Owen, announced as Bond actor, the buzz page was related to a James Bond like action game. Internet users should be animated to discover the website. The final revelation then directed the user to the Lancôme Men Collection.

Production : DIGITAS France
Composition : Dominik Emrich

Lancôme goes men for the first time as a men's brand presenting itself as man machine. According to its spokesperson Clive Owen the buzz page was first related to a James Bond like action game.

Listen to previews:




Composition : Dominik Emrich
Produktion : DIGITAS France

In 2008, several cosmetic brands decided to present their products in a futuristic scientific way.
Also, Lancôme communicated Renergie Refill entirely as a scientific event, here in documentary form.

As the video explains in a virtual intensive animated 3D context the anti-wrinkling-effect, the music is expected to be technique, calming and functional.

Production : DIGITAS France
Composition : Dominik Emrich

In 2008, several cosmetic brands decided to present their products in a futuristic scientific way.
Also, Lancôme communicated Renergie Refill completely as a scientific event.

Comparing to the documentary the advertising film is shorter, more precise and with the logo of Lancôme appearing at the end of the animation.

Production : DIGITAS France
Composition : Dominik Emrich

Gucci Westman called Pop Cherub a Fun Product and surely it was a heavenly game between a naughty look and these little innocent angels… (Lolita seductress fun ambivalence between naivety and sensuality)
Base of the sound conception was virgin suicide by AIR. Until the final presentation, the animation became softer, lighter, slinky and pink.

Production : DIGITAS France
Composition : Dominik Emrich

In 2006 Lancôme’s internal presentation by Michel Campan, Interactive Marketing and CRM, changed from an explosive party beat to a very passionate piano sound. This subtended sound was the beginning of a very intensive work period with Lancôme. The animation of Hydrazen Neurocalm represents a snippet of the whole song.

Production : Business Interactif
Composition : Dominik Emrich

Elettra R.W. daughter of Isabella R., former Lancôme Model, became the new face of Lancôme in 2007. The idea was to present her first pictures to selected friends of Lancôme by e-mail as a ppt presentation. The subject of her musical theme was all about her personality, specially represented in her interview.

The choice of a piano was originally just a sketch for setting a mood. Surprisingly, the client didn’t want to change anything of this little piece.
#The Art of being elegant

«Secret de Vie is the realization of a dream» . Internet users are able to catch a sly glance at the secret of the skin cream.
It's a visualization of the treasure of the contents covered by a spherule. The impossible should become feasible. The music supports this fulfilling dream by giving it a romantic and spherical character trait.

Production : Business Interactif
Composition : Dominik Emrich

xxx

Far Web was asked to be a western like [Far West] soundtrack for a documentary film with the special idea of creating my musical composition before the production of the film. Scene: Lancôme's headquarters, Paris.